What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Umansky Subaru of Charlottesville



This year we were the main sponsor for the Marshall Watson Memorial tournament. This event not only honored an amazing man in our community but also gave out a scholarship to local high school students planning on attending college in the fall. As the main sponsor, we sponsored 4 holes with a donation, signs, and prizes. We displayed A brand New Forester and had gifts to hand out. This was an amazing event and raised enough money to add another scholarship this year !! We plan to be apart of this again this coming year



On Thursday, July 19, 2018, Umansky Subaru General Sales Manager Ray Powdrell and his team partnered with The Leukemia & Lymphoma Society (LLS) to deliver 80 blankets to the Emily Couric Cancer Center in Charlottesville, VA. The blankets served as a sign of warmth and love for cancer patients there, to let them know that there are others in the community thinking of them during their journey. In addition to the blankets, Subaru collected Care Cards, which were messages of hope written by their customers during the month of June as part of the Subaru Loves To Care initiative. The delivery in Charlottesville was truly special because we were fortunate enough to have the opportunity to visits patients one-on-one. In preparation, all parties present during the delivery took part in forming an assembly line to construct packages. Subaru had leftover shopping bags from their June event, so we made kits for each patient which included a blanket, Care Care card, button, and an LLS wristband. The team divided and conquered the second-floor unit to distribute the goods. Many patients had their families present during those visiting hours, so it was really special to present the gift not only to the patient but to their families as well.

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