The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Umansky Subaru of Charlottesville dedicated locally to the Love Promise?

We are commited to being more than automotive retailer by advocating for pets, people and the environement in our community.

Rivana Whitewater
Crozet Elementary
Ronald McDonald House
Emily Couric Cancer Center
 Subaru Love Promise Heart

Love Promise Stories from Umansky Subaru of Charlottesville

Subaru and Umansky Subaru of Charlottesville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

The Facteaux!  –  Nikki R

Had a wonderful time with our new Ascent (3rd subaru) driving cross country to the Rocky Mountains. The landscape was beautiful and we love that Subaru supports our local Ronald McDonald house. Share the love.

2019 Love Spreads in 2020  –  Rita R

2020 began with great enthusiasm and quickly moved to a daily uptick in uncertainly, fear, unemployment, and illness. It has been a difficult time for everyone. Luckily, the Ronald McDonald House of Charlottesville (RMH-C) has been able to continue with its mission to provide lodging, meals, and encouragement for the families of seriously ill and injured children receiving treatment at UVA Children’s Hospital. However, the House needed to make a number of significant changes to its operations to do this. Included in these changes was the need to restrict all outside visitors to the House - including volunteers. An immediate impact of this latter decision was to put an end to the wonderful brunches, lunches, and dinners volunteers would make for the families. RMH-C had to work quickly to source fresh meals that could be pre-packed in individual servings and delivered to the House. It also needed to fill in all of the gaps in the pantry/fridge food supply system usually provided by faithful volunteers, such as milk, eggs, cheese, yogurt, etc. All of this has been an extremely expensive – but absolutely necessary - venture. The Share the Love dollars help to fill the gap between what had been budgeted for food-related expenses and the actual cost of food expenses incurred to date in 2020. This donation is a Blessing – with a capital “B”. Without the funds from the 2019 Share the Love program 2020 would be very bleak, indeed, for the House. The RMH-C has had to cancel its fundraising events for the year. Dollars received in support of our program are always precious to the House, but this is particularly true this year. As we continue to fulfill our mission we realize that it is only through partners like Subaru of America and Umansky Subaru of Charlottesville that we are able to do this. We are most appreciative. Rita Ralston Executive Director Ronald McDonald House Charities of Charlottesville

Marshall Watson Memorial Scholarship Fund  –  Doug W

Umansky Subaru again this year was the main sponsor for the Marshall Watson Memorial Scholarship Fund. The event was a huge success this year that was put on at Greene Hills Country Club. The event raised enough money to increase the value of each scholarship.

Subaru & LLS Deliver Blankets to Cancer Patients  –  Khiem T

On July 11, 2019, the Virginia Chapter of The Leukemia & Lymphoma Society and Umansky Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Emily Couric Clinical Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Umansky Subaru. This incredible act of generosity was warmly received by the Emily Couric Clinical Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Emily Couric Clinical Cancer Center community. Many thanks to everyone at Umansky Subaru and Emily Couric Clinical Cancer Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.


This year we were the main sponsor for the Marshall Watson Memorial tournament. This event not only honored an amazing man in our community but also gave out a scholarship to local high school students planning on attending college in the fall. As the main sponsor, we sponsored 4 holes with a donation, signs, and prizes. We displayed A brand New Forester and had gifts to hand out. This was an amazing event and raised enough money to add another scholarship this year !! We plan to be apart of this again this coming year


On Thursday, July 19, 2018, Umansky Subaru General Sales Manager Ray Powdrell and his team partnered with The Leukemia & Lymphoma Society (LLS) to deliver 80 blankets to the Emily Couric Cancer Center in Charlottesville, VA. The blankets served as a sign of warmth and love for cancer patients there, to let them know that there are others in the community thinking of them during their journey. In addition to the blankets, Subaru collected Care Cards, which were messages of hope written by their customers during the month of June as part of the Subaru Loves To Care initiative. The delivery in Charlottesville was truly special because we were fortunate enough to have the opportunity to visits patients one-on-one. In preparation, all parties present during the delivery took part in forming an assembly line to construct packages. Subaru had leftover shopping bags from their June event, so we made kits for each patient which included a blanket, Care Care card, button, and an LLS wristband. The team divided and conquered the second-floor unit to distribute the goods. Many patients had their families present during those visiting hours, so it was really special to present the gift not only to the patient but to their families as well.